14/07/2021 16:26
Start with planning your Site Map
When creating a website, a lot of people get bogged down in the design. Just because you've designed a site before doesn't mean you know how to structure it properly. With the right site map, you can optimize your site for search engines. Blab Builder makes it easy for you to design your website.
A well-organized website will allow search engines to understand it much easier. It will simply give you better results. Getting started with a website can be intimidating.
What is a website Structure?
Website structure is how your website pages or sites connect. It is simply how your main pages lead to deeper pages on your website. You can see this as your website navigation or your site map.
A website structure (or structure) is the overall look and feel of a website. Page structure determines what elements appear on a website. It also looks at the order they appear on the page.
When building your website you want it to keep a consistent experience in all the website pages. You don't want your customer to feel they have landed on a different website when seeing a different page.
With the right content strategy in place, your SEO efforts may begin to pay off. Planning your site map before you start writing makes it much easier to know where you’re going. Additionally, it gives structure to the topics you want to cover.
Think of it as a road map for how you want to approach various topics on your website. Having this kind of structure ahead of time allows you to easily come back to topics when needed. You won't have to figure some things out piecemeal as you go along.''
Why you need to Plan your Website Structure
Imagine building a house without a plan, Do you think it’s a good idea? If your answer to this question is no, then you will understand why it’s important for your website to have a plan. Structuring a website comes before building it.
The website structure does not only focus on your main pages or your main menu. You also structure your website's internal links. This helps you with how content on the website body connects to different pages.
Blab builder has templates with already structured main pages. Have a look at them to understand more about how you can structure your main pages.
Internal links can help you with SEO rankings. If done right you will they will help establish a page as an authority for a particular topic. There are about four things to consider when planning your site map
- Goals and Expected results
- User Experience
- Content
- Search Engine Optimization benefits
We will look into these in detail later on a different blog. For now, we will be looking at just an overall structure you can consider for your next website
An Ideal website page structure
It's vital to think about the navigation between pages and the order in that pages appear on your website. That way as well as having a consistent appearance on your site. From an SEO point of view, you will be able to optimize it even further for search engines.
Home Page
The main page the visitors will see when they enter your website and the most important page of course. This is where your customers first meet your business. Your homepage should be navigation for your website visitors. This is why you should link it to your website’s most important pages. It will increase your chances of converting visitors to leads and leads to customers.
- Linking the home page tells search engines the pages are important. This will therefore lead them to rank on search engine results.
- You also increase the chances of your visitors going to the pages you want them to visit.
Structure your homepage to communicate key concepts using examples and images. This way you can help drive visitors to buy. This is especially true with eCommerce websites. On eCommerce sites, you can sacrifice content in favor of faster checkout.
About page
It’s always nice to read know the story of a business, what they do and why they do it beyond just making a profit. Give your clients an idea about the team behind the business.
- Who are you?
- What are your values?
You’re not an expert in all fields. Or, at least, you haven’t mastered all forms of content creation. To stand out, your site needs to be well-rounded and contain balanced information.
The core of your about page should highlight how your business or product can help people in their lives. Your about page should be well-written and easy to navigate. It is a forum for communicating about your brand and providing value to your audience.
Contact page
Every business needs an accurate contact page. You can add a map if the location of the business is key. Add social links, emails, and of course a contact form as the fastest way to keep in touch with you. Structure this way depending on how your business operates.
- Contact information
- Contact form
- Map
Your contact page content should be an integral part of every website. It's the place where people turn when they need assistance. It's also where they decide whether they want to stay in touch or not.
The contact page should be well structured to encourage fast responses, specific questions. Answers should be easy to find and follow. This is especially important for e-commerce stores. This is because they often get flooded with support questions from customers.
Services Page
A good services page looks professional and creates a good first impression. You should include the services you offer in a way that communicates what your company is about. For example, you should provide details about the types of work you perform.
Make sure it details how it differs from other companies in your industry. This will help your clients understand why they should work with you, not another company. If you provide writing services, your Content should state what your services cover.
Blab Builder has a remarkable portfolio feature to showcase your products or services. You can switch between different layouts. Also, you can have dedicated pages for each of your portfolio or service items.
Blog
With this feature, you can create a great SEO score. It's important but it’s nice to have even more if you have something nice to write about. The blog may be internally linked to the services page to increase conversion.
There are two main methods of earning traffic on a blog. The first is to get your content in front of people and the second is to promote it after they've clicked through. It's important to set up your site correctly so that it’s not spammy or easily overlooked.
Some people will tell you to get your content in front of people by using paid search. If you want your site indexed by search engines you should pay attention to how you can improve your SEO score.
Using Content to promote your Website
Content addresses problems target audiences face and guide the visitor to your site. Content comes in a variety of ways. It can be in the form of Blog articles, infographics, videos, landing pages, and more.
Each type of content has specific characteristics. It makes it better suited for the job at hand. Therefore, as a website owner, you should analyze each type of content you produce.
Choose the best one for your needs. It is important to note that not all blogs are created equal. Some create great content but fail to use it well, while others create great content but don't put enough effort into optimizing it for search engines.